Microsoft doesn't understand the cloud
These commercials have always bothered me.
One shows a woman using Windows Live Photo Gallery and its Fuse functionality to do some ridiculous photo editing.
The opposite of "the cloud". WTF was the "To the cloud" nonsense about?
Another shows them sitting an airport, bored, when they decide to Remote Desktop to their home PC, and copy/paste a movie file to their laptop at the airport, after it completes copying (they momentarily show the person choosing the "Paste" context menu option) then watching their movie.
Now aside from the ridiculous notion that they're going to copying many hundreds of MBs over airport WiFi from their home connection, *this is the opposite of the cloud*.
Is Microsoft just trying to destroy the already sloppy word? "The Cloud" just means "The internet"?
February 7th, 2011 10:46am
"The Cloud" was never terribly well defined and is destined to go away, and thank God. The DRM nightmares just itching to leap from The Cloud are staggering in their number.
February 7th, 2011 10:48am
That ad was lame for the very reasons you mention.
It was a sign that the marketing department at Microsoft (first against the wall when the revolution comes) is both out of control and desperate for something - anything - to sell. Even if it's to the wrong customer base.
February 7th, 2011 10:51am
Anybody who remembers Microsoft DNA will realize this is nothing new ...
February 7th, 2011 11:20am
The cloud is bullshit. It is just a network of computers.
Bot Crazy Fag.
February 7th, 2011 11:32am
"The cloud" isn't bullshit. The cloud is the future.
Kindle is "the cloud". I have books out there "in the cloud" and I can easily access it on many devices, with it knowing where I was. I read books on a Kindle, a smartphone, and two different PCs. Having each device having access to my whole library, my annotations (I don't use them, but hypothetically), and so on == brilliant.
Steam is the cloud. Sure I need a specific type of rich computer to play it, but having all of my games available on any of them in moments, better still some of them being Kindle-esque and remembering all of my save games, accomplishments, etc, anywhere == the cloud.
Flickr, as a photo library, is the cloud. Gmail is "the cloud". Rdio.com as my music "library" is "the cloud".
The Microsoft commercial was quite literally the opposite of the cloud. It was people with local resources on standalone, perilous PCs. It was the past.
February 7th, 2011 11:36am
Microsoft is supposedly working on a system where your Windows profile is stored in the cloud so you can jump onto any computer and fire up your desktop.
Microsoft's marketing, however, has always been shit. This is just more of the same. Why they don't fire these people, I don't know.
February 7th, 2011 11:48am
Cloud is great until it crashed and you find out that Microsoft does not have backup at all.
Many years ago when Microsoft ran BCentral, I have a site hosted with them. BCentral stated that all sites are backup daily to a tape.
One day I made a mistake and deleted an important file - and I called their technical support. The guy told me this:
If you can't not see the file in the folder, it is gone. Permanently gone.
February 7th, 2011 12:18pm
Why didn't they use Windows Live SkyDrive to store their movie? (back to the yuppies in the airport)
You get 25gb for free.
February 7th, 2011 12:20pm
"If you can't not see the file in the folder, it is gone. Permanently gone."
February 7th, 2011 12:46pm
All these proponents of the "Cloud" who hale its inevitable acceptance into the mainstream need to consider what the fuck would happen if there was a national disaster that took out a few hundred data centers across the world and their backups that comprise this "Cloud?"
I'll tell you what would happen - the cloud would exist no more....no one would be able to access shit - no files, no apps no connectivity for some time....
Go ahead, keep fostering this cloud technology approach to everything data related...mark my words, the first time there is a national disaster rendering the "CLOUD" inaccessible, local defined desktop apps will again gain some popularity and prominence...
I'm not ANTI-cloud...but if you are going to place your entire business model of data in the cloud, you had better have a continuity of operations (COOP) strategy for accessing that information in a LOCAL repository OFF-LINE in the event the cloud evaporates....
February 7th, 2011 1:15pm
A good VBA Microsoft Access solution could fix that.
Guess what -- the "tubes" have long become critical, essential services. If there were a NATIONAL DISASTER they would be among the very first things to be restored.
February 7th, 2011 1:34pm
Anyway Brice, if you're fucking stupid enough to hold all important data in one cloud serves you right for being a tool.
Cloud, I agree, is not well defined, but fucking deal with it. All tech heads want clear lines and we all know it doesn't work like this.
Having your datacentre in one colo space and DR in another colo space is becoming the common option for serious businesses. It works well. Data in one, people in another, another data location for DR. Boom.
Sorry, drifting away from the point in hand. Microsoft need to find a decent Ad Agency. That Windows 7 is my idea was a good campaign though.
what are you reading for?
February 7th, 2011 1:38pm
It ain't the tubes, it's the harddisks.
Recently there was a news story about someone having something like 5,000 pictures deleted from Flickr or Photobucket or something because of a technician's mistake. No backup.
For corporate, too much stuff has to be definitively retrievable for legal purposes. They won't take "the could lost it" as an excuse in court when the records get subpoenaed.
Businesses can have total control and provide themselves with the same "get to it from anywhere" that the cloud provides. The cloud is pretty much still born in that respect. The only thing it can offer is economies of scale when it comes to storage and bandwidth.
February 7th, 2011 1:44pm
Between cloud providers, I would trust Amazon over Microsoft.
Three words: Danger Hiptop outage.
February 7th, 2011 2:18pm
I wouldn't trust Microsoft for a moment to host that. It isn't technical competence, but instead it's strategic focus: Microsoft has abandoned far too much similar efforts when their failure stank too much for them to bare. I can't believe that anyone took up the Azure chase, and from some analysis that people have done I don't have to believe it -- it's overwhelmingly free "Hello world" apps.
February 7th, 2011 2:49pm
The cloud is all about controlling and surveilling the masses. Own everyone's data. Then paw through it and make inferences about their habits, character and political tendencies.
Same with Facebook. Document your entire social circle in someone else's proprietary database.
I will own and control what data I can, fuck you very much I say to "the man".
February 7th, 2011 3:27pm
It's just a standard marketing tactic.
One group starts promoting some word that no one understands but is the next big thing. This allows them to scam people since no one understands what the "thing" is.
Example: The IT girl. So and so is the new IT. Wait, such and thus is the NEW IT. You can't say she isn't because no one knows what the fuck IT means and the girls they pick have nothing in common.
Same with cloud.
If you don't have something customers want but don't understand, then just claim you do.
MICROSOFT - NOW WITH MORE CLOUD
February 7th, 2011 3:58pm
"Recently there was a news story about someone having something like 5,000 pictures deleted from Flickr or Photobucket or something because of a technician's mistake. No backup."
In the followup to that story, after the bad publicity went viral, they "found" a backup.
February 7th, 2011 4:05pm
We need a cloud to cloud backup service. E.g. I sign up for Cloud2Backup and give it delegated rights to Facebook, gmail, Google Docs, etc.
February 7th, 2011 4:45pm
That doesn't work. The news story that Idiot was describing, the person actually had a copy of all their photos (he was a photographer). What was really lost was all the links to his photos, comments, ratings, etc. He could re-upload all the photos but that doesn't change the thousands of broken links around the web.
Backup would work, but restore would almost always be difficult to impossible.
February 7th, 2011 4:54pm
>> I sign up for Cloud2Backup and give it delegated rights to Facebook, gmail, Google Docs, etc. <<
Oh hell no.
February 7th, 2011 5:12pm
They found all that stuff and restored the entire account.
It sounds to me like they do have a backup for catastrophic loss but they don't have an interface to restore accidents, so it took a bunch of manual work to restore it.
The problem is they didn't design it right. Deleting an account needs to deactivate it for a time period, then do final delete if not restored before then.
February 7th, 2011 5:18pm
I've had to do something similar: go through backups to find data a client deleted and then manually restore.
Apparently most cloud services never delete anything; they just mark it as deleted and leave it there forever. Since disk space is cheap, it seems like a reasonable solution.
February 7th, 2011 6:02pm
Wow, unless you really really really needed it deleted.
February 7th, 2011 6:43pm
More likely they took efforts to recover the files from file system. If the cloud has recovery capability it won't take so long to recover - the company could have done it quietly after the technician made the mistake. After all, operating system does not erase files, they just remove entries in the file table.
But it could be a different story if it happens on you.