Dear Amazon.com Customer,

We've noticed that customers who have purchased music by Morcheeba have
also ordered "Mind How You Go" by Skye. For this reason, you might like
to know that Skye's "Mind How You Go" is now available.You can order
your copy for just $11.97 ($2.01 off the list price) by following the
link below.

Mind How You Go
Skye

Price: $11.97
You Save: $2.01 (14%)

Crap, I was hoping the forum was wide enough that it would wrap like email.

Anyway

1. None of those thinks is a link.
2. No space after the second period.
3. Can we say awkward sentence structure?

I'm about 90% sure that Amazon is run by a bunch of pimply faced teenagers.

::farting angrily ::

This is why you need tech writers.

Tech writers. To write sales copy. Yup. Sure. You go with that.

Tech writers and copywriters do different things. A copywriter tries to sell you stuff, while a tech writer tries to get a point accross.

So if you're complaining about an informational mailing being incoherent and suffering from poor grammar, then yes, you need a tech writer.

(FWIW, I've done both professionally, and tech writing has less bullshit involved, as a job.)

Or maybe just somebody who knows English and can write coherently.

Oh wait right Tech Writers have a monopoly on that.

Don't get me wrong, there are plenty of crap people in the profession.

But a good one can do wonders. Especially at a time when people are so inundated with sales pitches that they might just respond favourably to something that isn't overtly asking for their money.

By the way, Skye is great. If you haven't listened her, buy that cd (if you can find the link :P)