http://www.google.com/support/bin/answer.py?answer=26651&hl=en

<quote>
What's Personalized Search?

Personalized Search is part of Google's ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:

· Get the results most relevant to you, based on what you've searched for in the past
</quote>

I would hate to think people are so routine that this would improve search results. Where I am going today?

For example,

Texas Longhorn v. Microsoft Longhorn.

The search history is useful for disambiguating.

I won't itemize the ways in which people are routine, but I believe routine dominates spontaneity in search.

Not when you're searching on terms that other people have mentioned in online forums.

Google will get it wrong, because you're really searching by proxy.

yes sometimes you break routine.

If it's always the same forum, odds are conversations will run in trends, and those trends will overlap your own trends (you spending time in those forums and all).

Instead of a personalized search, a 'groupized' search would be more curious. If the group has an easily indexed identity (the JOS forums), the meaning of Longhorn would be obviously skewed to one end.

One day, we'll surf the web through Google and they'll be able to tailor search results based on what we ate for breakfast.

Only if you had cookies for breakfast.

So, eating a honeydew melon, will result in my getting search results like:
- Leaky Roof Roofing Inc.
- Yardnique lawn care
- AutoSpritzer detailing service
- KidTaxi Services
- FüdMart supermarket

I hate to think what I'd get if I had eaten bacon & eggs.