RIP Philo

Target.com - excellent website, horrible customer survey

Target.com has a clean, efficient, and VERY user friendly website.  It's fast, it's well organized, and I can find items I want and compare prices easily.

So, after checking out an item, when asked to fill out a survey, I figured "why not?"

So, I putter through the survey, giving good or excellent marks on most of the items I was asked to rate from 1 to 10.  After a few seconds it's apparent that this thing is a case study in how NOT to do a customer satisfaction survey.

Problem 1: there are WAY too many items to rate.  Some items have sub-items.  This is ludicrous.  Figure out what you want to know FIRST, Target.  This shotgun approach will prompt most to give up halfway through, I bet.

Problem 2 which is exacerbated by problem 1: WHY IN THE ALMIGHTY NAME OF THE FLYING RAVIOLI MONSTER DO YOU MAKE **ANY** OF THE QUESTIONS **MANDATORY**, LET ALONE **ALL OF THEM**???

I tried to submit the survey, but received an error because I hadn't rated items 2 and 4.  The items near the top of the survey were so closely spaced that I hadn't even NOTICED that I'd missed any, but so what?  Take the info you got.  Use it.  Appreciate it.  Be Grateful that ANYBODY filled out ANY PORTION of your survey at all.  You're not paying me for my time.  You're not offering me a gift or an entry into some sweepstakes or doing anything else to compel me or motivate me to fill this thing out.  It's only by my own good graces that I'm deigning to give you my opinion to begin with.  WHY ARE YOU MAKING IT DIFFICULT?

So yeah.  Customer surveys.  Short.  Sweet.  To the point.  And for fuck's sake: NO MANDATORY QUESTIONS.
Permalink Send private email muppet 
March 5th, 2007 10:04am
I tried to think of some way to malign or otherwise bdamouth you here, but I couldn't. You're probably right.

silly thing to rant about though. why amazon doesn't have a logout button is much more important.
Permalink $-- 
March 5th, 2007 10:13am
It's not just target. I've tried to fill out surveys on occasion and it's been too difficult, or it crashes my browser, or it gives me a notice that I need to update my browser or download a new version of Flash, or it gets stuck in some javascript loop after each button press that takes 30 seconds to get out of.

Thinking about it, I believe that to this date I have not successfully completed a single one of these things.
Permalink Practical Economist 
March 5th, 2007 10:15am
Amazon doesn't have a logout button because 99% of the public won't bother to log out anyway.  Instead, they make you re-enter your password every single time you want to do something that has the potential to reveal personal information like pending orders or credit card numbers.
Permalink Send private email muppet 
March 5th, 2007 10:15am
Two posts from muppet I agree with entirely. Must be some kind of magic to do with the year of the pig!
Permalink Send private email Stephen Jones 
March 5th, 2007 11:17am
Doesn't Amazon have "Hi <soandso>! (If you're not <soandso> please click here)" plastered on top of every page, that's as good as a logout button.

Concerning customer satisfaction survey's, there seems to be some sort of universal conspiracy about them. "Please help by answering some questions, this should only take 5-10 minutes"... Fuck you people. 5 to 10 minutes is forever, the least you could do is offer a gift certificate if you're asking people to spend people 10 minutes doing something.
Permalink Send private email a2800276 
March 5th, 2007 11:21am
I think the surveys are outsourced to some firm that refuses to pay the exorbitant prices of a fresh out of college English major.

Their customer is not you but Target, so they don't care about pissing you off with mandatory questions.