Nobody likes to be called a dummy by a dummy.

Everyone said Steve Jobs was full of shit on DRM-free music

but here it comes:

http://www.apple.com/pr/library/2007/04/02itunes.html
Permalink Send private email Wayne 
April 2nd, 2007 12:55pm
Why should non-DRM tracks cost 30 cents more?  I think this is some sort of stupid ploy so that they can later say that demand for non-DRM music wasn't all that high.  Most Joe Six Pack college kids are gonna buy the cheaper version.  Then they can say with a straight face that they tried to sell non-crippled music and nobody wanted it.
Permalink Send private email muppet 
April 2nd, 2007 1:21pm
I mean seriously, failing to cripple a product is a FEATURE worthy of additional cost?

How long before car dealers start offering cars with all FOUR tires on, for only 30% more?
Permalink Send private email muppet 
April 2nd, 2007 1:30pm
But what if it actually works?

If non drm'd music bought more?  That would settle a precedent that the market can pay more that is paying right now.

Is a brilliant move, wherever you look at it. Apple will get the good karma and differentiate even more from other companies, like microsoft who is with DRM all the way. Now apple can say "we are at the costumer's side", and still get more revenue for the same products. I'd bet that of those $0.30, half goes to emi, and half goes to apple.

Business at its finest.
Permalink Send private email Masiosare 
April 2nd, 2007 1:36pm
It's a load of horseshit all the way 'round.
Permalink Send private email muppet 
April 2nd, 2007 1:38pm
I'd pay more for a car with four tires.
Permalink blahty heartsheep 
April 2nd, 2007 1:42pm
If it was non-DRM and encoded at a higher bitrate, I might sign up for iTunes.
Permalink xampl 
April 2nd, 2007 1:46pm
It's also the start of tiered pricing in itunes, so they can rip-off giddy teenagers when the new p diddy's on the timberlake come out with a single, it's going to cost $5 instead of 99 cents.  The labels have been demanding this forever.
Permalink z-z-zed 
April 2nd, 2007 1:47pm
Nothing wrong with differential pricing.
Permalink blahty heartsheep 
April 2nd, 2007 1:51pm
"Why should non-DRM tracks cost 30 cents more?"

It's also twice the bitrate.
Permalink Send private email Wayne 
April 2nd, 2007 1:52pm
"Most Joe Six Pack college kids are gonna buy the cheaper version."

Give college kids some credit.  Wouldn't they simply go in together on a few tracks and then share them?
Permalink Send private email Wayne 
April 2nd, 2007 1:52pm
We're talking about college kids in 2007, Wayne.


And twice the bitrate = worth 30 cents more?  Eurgh?
Permalink Send private email muppet 
April 2nd, 2007 1:55pm
Need to look that up in God's "Blue Book on Prices of Everything That Ever Existed or Will Exist."
Permalink blahty heartsheep 
April 2nd, 2007 1:58pm
"We're talking about college kids in 2007, Wayne."

Do college kids get stupider every year?  I don't understand.

"And twice the bitrate = worth 30 cents more?  Eurgh?"

Why not?  If I buy from allofmp3.com, it costs more to get a higher quality version.
Permalink Send private email Wayne 
April 2nd, 2007 2:00pm
College kids get stupider every week.
Permalink Send private email muppet 
April 2nd, 2007 2:01pm
No, you just get older.
Permalink Send private email Wayne 
April 2nd, 2007 2:17pm
Tell me about it.

Fucking teenagers.  Hanging around.  Doing NOTHING.
Permalink Send private email muppet 
April 2nd, 2007 2:19pm
When do you turn 30, or has that happened already?
Permalink Send private email Wayne 
April 2nd, 2007 2:23pm
July 16.
Permalink Send private email muppet 
April 2nd, 2007 2:23pm
>> It's also twice the bitrate. <<

{ashamed}
Should have read TFA.

OK, now I guess I need to sign up for iTunes.
Their quality is at a level I can stand, with the 256 kbs AAC encoding.
Permalink xampl 
April 2nd, 2007 4:34pm
College kids buy music?

The ones who are buying music are the ones who are less 'net savvy & they're not the ones doing lots of sharing with their friends - because one of their friends would know enough about the internet to know how to get those tracks for free.
Permalink Send private email Сергей РахманиноB 
April 2nd, 2007 4:53pm
"College kids get stupider every week."

Well, granted - they haven't aspired to your high social art form of insulting the photos of you've never met, but I don't think they're quite as bad as you imply.
Permalink Philo 
April 2nd, 2007 4:59pm
To be fair, I was insulting the racist/xenophobic CAPTIONS on the photos.  Of course, you were never one for paying any attention to inconvenient context.
Permalink Send private email muppet 
April 2nd, 2007 6:38pm
Also, note that the price did not go up for full albums - you can get no-DRM high bitrate albums for the same price as before.

And there is a transition system so you can upgrade all the tracks you bought in the past for 30 cents each.
Permalink Practical Economist 
April 2nd, 2007 10:51pm
> And there is a transition system so you can upgrade all the tracks you bought in the past for 30 cents each.

whoa. that's actually cool. imagine if the music industry allowed you back in the late 80's/early 90's to upgrade your LPs/tapes to CDs for a transition fee. they didn't of course.
Permalink blahty heartsheep 
April 2nd, 2007 11:05pm
In years to come, people are going to start inheriting music collections where the quality isn't compromised, that hasn't really happened before
Permalink Billx 
April 3rd, 2007 6:54am

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