google buys double click for 3billion
35 times the 100million in revenue (not earnings) they make.
Mostly done to keep it away from microsoft.
Microsoft is failing in search.
In the year to March 07, Google search share has gone up to 64% from 58%. yahoo, microsoft, and ask are all down.
Microsoft to buy yahoo to stay in this?
April 13th, 2007 10:44pm
April 13th, 2007 11:05pm
Point being google has spent 3 billion to keep it away from microsoft. they could shut it down tomorrow. mission accomplished.
April 13th, 2007 11:09pm
Buying doubleclick and shutting it down would certainly help bolster their "do no evil" message...
April 14th, 2007 7:21am
I can see their shareholders agreeing to that.
April 14th, 2007 8:32am
April 14th, 2007 8:39am
It's not selling it's services to microsoft. that's all that matters.
April 14th, 2007 9:51am