35 times the 100million in revenue (not earnings) they make.

Mostly done to keep it away from microsoft.

Microsoft is failing in search.

In the year to March 07, Google search share has gone up to 64% from 58%.  yahoo, microsoft, and ask are all down.

Microsoft to buy yahoo to stay in this?

127.0.0.1 ads.doubleclick.net

Point being google has spent 3 billion to keep it away from microsoft. they could shut it down tomorrow. mission accomplished.

Buying doubleclick and shutting it down would certainly help bolster their "do no evil" message...

I can see their shareholders agreeing to that.

Next they need to buy the patent for javascript flyover ads and bury it...

It's not selling it's services to microsoft. that's all that matters.