It is not only Vudu’s disciples who are zealous about the company’s prospects. Every major studio — except, for now, Sony Pictures Entertainment — and 15 smaller ones will make their films available on Vudu. And film executives largely wax adulatory when speaking about Vudu. Jim Rosenthal, president of the New Line Television division of Time Warner, says Vudu addresses “the two major issues that people think are getting in way of the growth of digital distribution: they are getting movies onto the television, and they are doing it in a way that consumers don’t have to sit there for two hours waiting.”
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