http://www.useit.com/alertbox/articles-not-blogs.html - Write Articles, Not Blog Postings

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    To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content that attracts paying customers.
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You probably already know my own Internet strategy, so it might not surprise you that I recommended that he should instead invest his time in writing thorough articles that he published on a regular schedule. Given limited time, this means not spending the effort to post numerous short comments on ongoing blogosphere discussions.
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Writing is a skill most people don't have. So writing real articles that give information while being entertaining is as rare as a humble CoT poster.

Crap, it saved before I was done. To continue...

Most people can't write so the best we can do is whip out a quick blog post. It won't be great, but there's usually something in there of marginal use.

That's why I don't think magazines or news papers are completely going away. Doing real reporting and real writing is something that takes time and blog writing is all about no time. I am constantly impressed with the article I read in the New York Times, US News, FT, and so on. It's rare if ever a blog post can impress, but it's not because it's a blog post, it's just that blogs are like you tube fluff that anyone can make. Occasionally good, but you also want to see a great movie now and then, something people put some time and effort into.

That's why some blogs are better than others.  I think the reason I'm still reading some pilot blogs is that they're well-written, even when cranked out every day.

e.g.

http://airplanepilot.blogspot.com/

It depends on the author, but the problem with "only write deep, pithy articles" is frequency and consistency. Sometimes a deep, pithy article just isn't there. Or it needs more work than you have time to give it.

Shorter, less pulitzer-class jottings can fill gaps, unplug writer's block, or just keep content flowing while you struggle to pump out the next Great Expectations.

enplaned was an extremely interesting blog.  Who the hell knows what happened to it.