http://dilbertblog.typepad.com/the_dilbert_blog/2007/07/pitch-a-show.html

"The dress code is fascinating. The executives and the agents dress in expensive business attire. The creative people can wear anything. They signal the strength of their accomplishments by the degree of casualness in their appearance. Ratty t-shirts and old sneakers are normal.

After the frighteningly insincere greetings comes the pitch. You only have a few minutes to put your idea into words. If it doesn’t come across in a few sentences, the executives know it won’t come across in a ten second ad for the show. A pitch might go like this:

“It’s called ‘Endowed.’ A woman has to choose either a man with a huge fortune and a small penis, or a poor man who is sporting an anaconda. The kicker is that the woman is recently divorced, and her ex has to agree on her selection.”

“It’s called ‘Fraud.’ Contestants pretend to be experts in various jobs, from attorney, to plastic surgeon, to plumber, to car salesman. They compete to see who can overcharge a customer the most before revealing their true identities.”

Now it’s your turn. Give me the two-sentence pitch for your reality show."

It's called "Pitch" ...

LOL.  I'll be telling people about those for a few days.

Excellent. I hope somebody steals one of those ideas and does one for real.

"It's called 'Wheel of Organ Donors'. People on a donor list can improve their position on the list by getting votes on the "insert sponsor" social network. Plus, they can earn extra points by winning fun competitions like 'Name the genetic anomaly."