8, 8 days until Disney! Ah ha ha!

Google AdWords, when to?

I was considering using Google AdWords, I wouldnt do it unless I could get the $100 a month click through. And I think you have to get at least 5000-10,000? a month real clicks on your site. So, has anybody used this, did they make any money from the ClickThroughs and how many users visit your site?
Permalink Berlin Brown 
March 8th, 2005
Google Adword single click payments can reach into the multiple dollars - I've had very few that were less than $0.20. It depends upon your market and how competitive it is. I've heard that hucksters are busy setting up pseudo-medical sites because of the lucrative Adword payments in that domain, and unleashing their clickbots. Clickbots are the reason why I think there will be huge changes in the adword program soon, probably in a way that cuts out the little guy.

For me the Adword experiment has been wholly unsuccessful, at least in the technology space. Unless you can forcefully convince your visitors to click your links (which is possible immoral, as the advertisers are paying for hits where the viewers really don't care about the product), extraordinarily few people will ever click an ad. It's my opinion that you would be very lucky, and probably have visitors with poor mouse control, to achieve a better than 0.2% conversion of page visitors into a Adword click, especially if the page in question is a "fly by" page (e.g. a link you quickly follow and leave, rather than extensive information causing someone to sit at a page).
Permalink Dennis Forbes 
March 8th, 2005
That is what I was thinking. And, they are everywhere now, I was thinking "what the hell, might as well try it".
Permalink Berlin Brown 
March 8th, 2005
I get a check every other month.
Permalink MarkTAW 
March 8th, 2005
As others have said if you target a non-technical crowd you will likely get a better click rate (whereas technology sites are usually visited by ad wary technologist).

Further, you will get a better click rate if visitors are virtual friends - basically people who feel that they're doing you a favour clicking on your ads. Any sort of "speaking to the converted" sites will enjoy this effect.
Permalink Dennis Forbes 
March 8th, 2005
I think y'all are confusing Adwords and Adsense. Adsense are the contextual ads you put on your site. Adwords is the program whereby you "bid" some amount to have your text ad appear on Google's site when someone does a search.

i've run Adsense for ~9 months and just now reached $100 (you don't get paid until you make $100). i average about .38 cents a day.

there is a whole industry of "businesses" around adsense/adwords where people claim to make anywhere from $100/day to $50,000/month. http://www.webmasterworld.com is the main forum for these types.
Permalink haha 
March 8th, 2005
Good point. I was indeed speaking out AdSense above. I sort of tie them together as it's AdWords customers, the one who agree to their ads being hosted on third party sites, who are the ones who pay for AdSense hits.
Permalink Dennis Forbes 
March 8th, 2005
Me, too, sorry about that.
Permalink Berlin Brown 
March 8th, 2005
haha: how many visits a month do you get to your site?
Permalink Berlin Brown 
March 8th, 2005
about 2000
Permalink haha 
March 8th, 2005

This topic was orginally posted to the off-topic forum of the
Joel on Software discussion board.

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