Sanding our assholes with 150 grit. Slowly. Lovingly.

Who would buy this?

http://news.bbc.co.uk/2/hi/entertainment/4623280.stm

Someone actually bought this? I mean actually payed $25,000 for a kidney stone?
Permalink Chooser 
January 18th, 2006
http://news.google.ca/news?hl=en&ned=ca&ie=UTF-8&ncl=http://www.washingtonpost.com/wp-dyn/content/article/2006/01/17/AR2006011701460.html

Buying your advertising (for the online casino) in most of the world's major newspapers for just $25,000? That's a pretty damn good deal.
Permalink Dennis Forbes 
January 18th, 2006
GoldenPalace.com is probably the best known online casino worldwide. Why? Because they do dumb things like buying kidney stones, grilled cheese sandwiches, and other pointless tat. Why pay millions of dollars to advertise during prime-time TV when you can get your name known round the world for $25k?
Permalink Mat Hall 
January 18th, 2006
And benefit charity to boot.
Permalink MarkTAW 
January 18th, 2006
Mat - not such dumb things then. ;)

And the casino software they use is first-rate. :P
Permalink Flasher T 
January 18th, 2006
And don't forget the ever elusive GoldenPalace.com Monkey

http://www.goldenpalacemonkey.com/story_winningbid.php
Permalink Phil 
January 18th, 2006
$25,000 got GoldenPalace.com on CNN this morning. It also got  their name on the CNN website, the washington post, the local morning news, etc., etc., etc...

that's FAR more exposure than $25k of airtime or print would get you...
Permalink arg! 
January 18th, 2006
It wasn't just $25,000 for the stone. It was also the PR fees they paid to whomever thought up the stunt.

Still good value for money, though. People also aren't as desensitized towards news as they are towards adverts. They labor under the impression that what's on the news is real.
Permalink Colm 
January 18th, 2006
The casino in question must have a staff trawling for these sorts of quirky get-reported-everywhere opportunities.
Permalink Dennis Forbes 
January 18th, 2006
Dennis, you are right.

In one of the Business 2.0 article, it was pointed out that Golden Palace indeed has a team which looks for these kind of crazy opportunities and snatches them.
Permalink JD 
January 18th, 2006

This topic was orginally posted to the off-topic forum of the
Joel on Software discussion board.

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