From Digg...
http://www.macsimumnews.com/index.php/archive/commentary_apples_ipod_sales_embarrassingly_crushed_xbox_this_christmas/
"It should be noted that Telus, Canada’s second largest telecom, began selling Apple’s iPod this Christmas, listing it under Telus “Mobility.” Get the impression that Telus is gearing up for an over-the-air iPod for next Christmas? Yes, of course."
...or it could be that vast majority of retail locations for Telus are Mobility stores. And Telus Mobility had several promotions to give away iPods on new mobile phone signups. No, that couldn't possibly be the reason -- it must in fact be that Telus knows all about Apple's mobile iPod!! The arrogance and idiocy!
I'm sure we'll hear how Apple is planning a big promotion with McDonalds because Steve Jobs was seen eating a Big Mac.