This seems to be the opposite of psychobabble.
"One telling anecdote in my research into innovation history is this striking observation: inventors, creators, and leaders, the people who earned fame for the work other people call innovative rarely used that word themselves. Instead their vocabularies leaned heavily on words like problem, experiment, solve, exploration, change, risk and prototype. (my emphasis) Powerful words. Words that are either verbs, or imply a set of actions.(/my emphasis)"