This seems to be the opposite of psychobabble.

"One telling anecdote in my research into innovation history is this striking observation: inventors, creators, and leaders, the people who earned fame for the work other people call innovative rarely used that word themselves. Instead their vocabularies leaned heavily on words like problem, experiment, solve, exploration, change, risk and prototype. (my emphasis) Powerful words. Words that are either verbs, or imply a set of actions.(/my emphasis)"

http://blogs.hbr.org/berkun/2008/07/why-innovation-is-overrated.html

Interesting.  I know this one unemployed guy who now thinks he's going to make billions programming $0.99 iPhone apps and every time we talk about the mobile market has to use the word "innovate".  I just chuckle inside knowing he's too far into the horse's ass.  He's lost in buzzword dreamland.

I like the word 'invent' myself.

Innovation seems a constructed propaganda political word to make invention seem not an individual accomplishment, but one of a corporation directing peons to be innovative rather than hiring geniuses who invent stuff.

It's the same difference between "ISV" and "software company". The former is a bullshit term for weenies that positions themselves relative to some other rather than allowing them to stand on their own.

Actually another former MS employees!

http://www.scottberkun.com/about/

Define the problem.
Solve the problem.
The rest is noise.

Spaceloid, I like that, a lot.

Mind if I use it?